Popular Keywords for Financial Advice Marketing

Keywords, also sometimes referred to as “key phrases” or “search-terms” are the actual words and phrases your customers enter into search engines like Google and Bing.

Exactly how people search, and the phrases and terms they use, is evolving as customers get used to being able to ask longer questions of search engines, thanks to tools like Google’s AI Mode and ChatGPT.

Despite these changes, understanding what search queries are popular is a foundational element of your website design and digital marketing, because while search queries evolve, so do search engines, and search engines work hard to understand the intent behind a search, not simply to match words together.

The table below lists over a hundred different popular keywords and their average monthly search volume. This data is for to UK-based and regulated financial advisers.

It’s easy to get seduced by high numbers, but here are some important facts to remember.

• Search volume data is always an estimation – only Google knows the truth about Google searches, and only Bing knows the truth about Bing searches
• Relevant searches are much more important than big numbers
• Just because a search term does not have data that does not mean no-one is looking for it. Niche queries may not show up in search data.
• Every year, about 15% of Google searches have never been made before.

Providing relevant content for your ideal customer is one of the best marketing exercises you can do.